In the past six months, Daniel Lee has taken Burberry by storm as the new Creative Director, succeeding Riccardo Tisci. Lee’s strategy for the iconic fashion brand involves rebranding and modernizing its personality to appeal to a younger audience. In February, Burberry unveiled its first campaign under Lee’s direction, showcasing a fresh illustrative logo that diverged from the traditional Burberry look.
For its latest preview, the campaign features British artist Kano at the forefront. Kano, a renowned rapper, songwriter, and actor, is pictured atop an East Ham street sign, with Burberry’s Equestrian Knight design in the backdrop. Kano’s natural beauty is captured in his portrait, complemented by stylish Burberry gear that dominates every frame.
In contrast to its previous campaign featuring Son Heung-min and Georgia May Jagger, Burberry’s latest preview is set against the streets of Kano’s hometown. The campaign perfectly captures Burberry’s new vision and direction, with a youthful and modern edge that is sure to resonate with younger audiences.
Be sure to check out Burberry’s latest campaign in the gallery above for a closer look at its fresh and exciting style.
Image: Notion.online
