Lacoste, the iconic French fashion brand known for its iconic crocodile logo, has recently opened a new Lacoste store on London’s Regent Street. The new store, located in the heart of one of London’s busiest shopping districts, boasts a sleek and modern design that perfectly encapsulates the brand’s aesthetic.
The new Lacoste store situated on Regent Street has been thoughtfully designed to encompass elements of the brand’s immersive culture. The two-floor space pays homage to Lacoste’s legendary tennis persona and showcases its most iconic product, the polo shirt, through a dedicated Polo Wall, celebrating its 90th year as a staple on the court. The store houses an extensive collection of athletic apparel catering to a range of sports enthusiasts, from golf to tennis and beyond.
The Regent Street location of Lacoste offers exclusive customization services, enabling customers to bring their unique designs to select garments by selecting colours, letters, and cuts of their choice. This service ensures that the garments are tailored to the customer’s preferences, giving them an individualistic edge.